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Hello, this is Fujii from Diffusion.
We will be constantly updating our blog to introduce new brands we carry.
We're halfway through this blog.
I'm writing this in one continuous line so some of you may be confused, but please follow along!
In the midst of these hectic days, I am writing this blog with a strong desire to show it to everyone.
Now let us introduce the third new brand we are carrying.
-------------------
"BATONER"
BATONER is a knitwear brand that was founded in Sagae City, Yamagata Prefecture in 2013.
It was launched as a brand of Okuyama Meriyasu, a factory in Yamagata Prefecture known as a knitwear production area, which has produced products for various fashion houses and apparel manufacturers.
All knitwear that is released to the market is finished with high quality control at every stage, from raw materials to the finished product.
We will continue to create products that will be passed down to the next generation, with the technology and traditions that Japan is proud of, and a desire to pursue even higher quality.
Okuyama Meriyasu, founded in 1951, is located in Sagae City, Yamagata Prefecture.
The area is surrounded by famous peaks such as Hayama, Gassan, and Oasahi, and has a crystal clear stream flowing nearby.
It is also known as a mecca for knitwear, where wool production and spinning were once active.
By working closely with local craftsmen, such as the spinning mills that spin the yarn and the dye mills that dye it, we are able to boast high quality and are contracted to produce a wide variety of products.
We will continue to preserve the craftsmanship that our predecessors have built up, and we will play a role in creating new value and connecting various things through knitwear.
-------------------
BATONER is a brand I've always wanted to handle.
I have handled brands that specialize in knitwear before, but I was still interested in knitwear made in Japan.
One of the attractions of our company is that by carrying out all processes in-house, we are able to keep costs down and offer our products at low prices.
I had the opportunity to visit the 2024SS exhibition and see the actual product.
I was amazed throughout the exhibition, thinking, "This high quality at this price?"
Furthermore, I was able to fully experience the "craftsmanship" that BATONER advocates in all aspects of the materials, sewing, and production background.
I'm sure that if you touch a BATONER product, you will understand its quality.
First, if you see it in a store, try it on. Next, if you're interested, try it on.
I'm sure you'll be drawn to the charm of BATONER just like I was.
The products will be available from this autumn/winter season, allowing you to fully experience BATONER's true potential.
However, BATONER is great not only for autumn and winter but also for spring and summer, so be sure to check it out next season as well!
This is a brand that I look forward to seeing more of in the future.
So, we hope you will continue to support "BATONER".
-------------------
Diffusion ｜ Diffusion 5-12-16 Hinaga, Yokkaichi City, Mie Prefecture, 510-0885 HIGANA.BLD
(Nearest station: 10 minutes walk from Minami Yokkaichi Station on the JR Kansai Main Line, 5 minutes walk from Tomari Station on the Kintetsu Uchino Line)
Business hours [12:00-20:00] Tuesday, Wednesday, Thursday (open on public holidays)
TEL: 059-349-6814
Email: shop@diffusion.jp
We will be constantly updating our blog to introduce new brands we carry.
We're halfway through this blog.
I'm writing this in one continuous line so some of you may be confused, but please follow along!
In the midst of these hectic days, I am writing this blog with a strong desire to show it to everyone.
Now let us introduce the third new brand we are carrying.
-------------------
"BATONER"
BATONER is a knitwear brand that was founded in Sagae City, Yamagata Prefecture in 2013.
It was launched as a brand of Okuyama Meriyasu, a factory in Yamagata Prefecture known as a knitwear production area, which has produced products for various fashion houses and apparel manufacturers.
All knitwear that is released to the market is finished with high quality control at every stage, from raw materials to the finished product.
We will continue to create products that will be passed down to the next generation, with the technology and traditions that Japan is proud of, and a desire to pursue even higher quality.
Okuyama Meriyasu, founded in 1951, is located in Sagae City, Yamagata Prefecture.
The area is surrounded by famous peaks such as Hayama, Gassan, and Oasahi, and has a crystal clear stream flowing nearby.
It is also known as a mecca for knitwear, where wool production and spinning were once active.
By working closely with local craftsmen, such as the spinning mills that spin the yarn and the dye mills that dye it, we are able to boast high quality and are contracted to produce a wide variety of products.
We will continue to preserve the craftsmanship that our predecessors have built up, and we will play a role in creating new value and connecting various things through knitwear.
-------------------
BATONER is a brand I've always wanted to handle.
I have handled brands that specialize in knitwear before, but I was still interested in knitwear made in Japan.
One of the attractions of our company is that by carrying out all processes in-house, we are able to keep costs down and offer our products at low prices.
I had the opportunity to visit the 2024SS exhibition and see the actual product.
I was amazed throughout the exhibition, thinking, "This high quality at this price?"
Furthermore, I was able to fully experience the "craftsmanship" that BATONER advocates in all aspects of the materials, sewing, and production background.
I'm sure that if you touch a BATONER product, you will understand its quality.
First, if you see it in a store, try it on. Next, if you're interested, try it on.
I'm sure you'll be drawn to the charm of BATONER just like I was.
The products will be available from this autumn/winter season, allowing you to fully experience BATONER's true potential.
However, BATONER is great not only for autumn and winter but also for spring and summer, so be sure to check it out next season as well!
This is a brand that I look forward to seeing more of in the future.
So, we hope you will continue to support "BATONER".
-------------------
Diffusion ｜ Diffusion 5-12-16 Hinaga, Yokkaichi City, Mie Prefecture, 510-0885 HIGANA.BLD
(Nearest station: 10 minutes walk from Minami Yokkaichi Station on the JR Kansai Main Line, 5 minutes walk from Tomari Station on the Kintetsu Uchino Line)
Business hours [12:00-20:00] Tuesday, Wednesday, Thursday (open on public holidays)
TEL: 059-349-6814
Email: shop@diffusion.jp