Hello, this is Fujii from Diffusion.
Around 2021, I thought about increasing the handling of ladies' items at Diffusion.
After that, I started ladies' lines with the now-defunct brands Phlannel and KIJI, and nanamica, etc.,
I thought I had developed ladies' lines with various brands.
However, compared to affiliated stores, it is still very few, about 90% men's and 10% ladies'. Ladies' items might be less than 10%,...
Now that Phlannel and KIJI are gone, only nanamica remains, and I was at a loss because there were too few ladies' items,
The brand reached out to us, it was a brand I knew from before, and there had been requests from customers in the past,
The timing and my feelings overlapped, so we decided to carry it.
I believe it is a brand that not only matches Diffusion's clothes but also can be seen by customers at affiliated stores.
Now, the introduction of the fourth new brand.
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"YLÈVE (Ireve)"
A brand that started from 2018SS.
Valuing the basics of clothing. Attention to material texture, silhouette, and tailoring.
thoroughly pursuing quality and simplicity while expressing the current mood.
Clothes designed from four elements: basic, work, tailoring, and seasonal items,
Real clothes for adults focused on simplicity and quality.
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"Y (Why)"
With YLÈVE designer Reiko Taguchi,
A new line “Y” born from dialogue with Keiji Kaneko, who is active in various fields such as buyer and direction.
"Y," born as a wardrobe that fits into "everyday life,"
Using environmentally conscious materials such as organic cotton and recycled polyester,
We offer casual and unisex items that transcend gender, generation, genre, and scene.
Colors are only two:
With either size, depending on styling, anyone regardless of gender can enjoy various balances.
Functionally, each item is packed with attention to detail, such as pants with drawstring cords and coats with packable features.
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Both YLEVE and Y are handled as unisex.
YLEVE's beautiful silhouette and elegant look make it a brand that women should definitely try on at least once.
Y's free thinking that is not bound by gender or size,
For someone short like me, size 1 for a compact fit, and size 4 if you like oversized.
A brand you can choose based on height and preference.
I like both.
We will continue to carefully select so that female customers can see Diffusion even more!
Ladies, thank you very much. Gentlemen, please also feel free.
Now, we kindly ask for your support for "YLEVE / Y".
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Diffusion ｜ Diffusion
〒510-0885 5-12-16 Hinaga, Yokkaichi City, Mie Prefecture HIGANA.BLD
(Nearest stations: 10-minute walk from JR Kansai Main Line - Minami-Yokkaichi Station, 5-minute walk from Kintetsu Utsube Line - Tomari Station)
Business hours [12：00-20：00] Tuesday, Wednesday, Thursday (open on holidays)
TEL: 059-349-6814
E-mail：shop@diffusion.jp
