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Hello, this is Fujii from Diffusion.
It was around 2021 that Diffusion decided to increase its selection of women's items.
Since then, we have expanded into women's wear with the now defunct brands Phlannel and KIJI, and have also expanded into nanamica and other brands.
We have been developing a range of women's clothing brands.
However, compared to other stores in the same chain, the stock is still low, with 90% men's and 10% women's. There may not even be 10% women's.
Now that Phlannel and KIJI are gone, only nanamica remains, and I was at a loss as there were too few women's items.
I was contacted by the brand, and it was a brand I had known about for a while, and customers had also requested that we carry it in the past.
Due to factors such as the timing and my own feelings, I decided to handle it.
Not only does it match Diffusion's clothes, but we also believe it is a brand that can be seen by customers of affiliated stores.
Now, let us introduce the fourth new brand we are carrying.
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"YLÈVE"
A brand that started in 2018SS.
We value the fundamentals of clothing. We pay particular attention to the texture of the material, the silhouette, and the tailoring.
Expressing the current mood while thoroughly adhering to quality and simplicity.
The clothes are designed based on four elements: basic, work, tailoring, and seasonal items.
Real clothes for adults with an emphasis on simplicity and quality.
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"Y"
With YLÈVE designer Reiko Taguchi,
The new line "Y" was born out of a conversation with Keiji Kaneko, who is active in many areas including as a buyer and director.
"Y" was born as a wardrobe that fits into your everyday life.
We use environmentally friendly materials such as organic cotton and recycled polyester.
We offer casual, unisex items that transcend gender, generation, genre, and scene.
It is available in only two colors, white and navy, and in only two sizes, "1" and "4".
Either size can be worn by both men and women in a variety of ways, depending on how you style it.
In terms of functionality, each piece is packed with attention to detail, such as pants with drawstrings and a packable coat.
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Both YLEVE and Y will be available as unisex items.
YLEVE's beautiful silhouettes and elegant looks make it a brand that all women should try.
Y's free thinking, unconstrained by gender or size,
This is a brand where you can choose according to your height and preference, such as size 1 if you want a compact fit even for someone of short stature like me, or size 4 if you prefer an oversized look.
I like both.
We will continue to select more products so that our female customers can enjoy Diffusion!
Ladies, please join us. Men are also welcome.
We look forward to your continued support of "YLEVE/Y".
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Diffusion ｜ Diffusion 5-12-16 Hinaga, Yokkaichi City, Mie Prefecture, 510-0885 HIGANA.BLD
(Nearest station: 10 minutes walk from Minami Yokkaichi Station on the JR Kansai Main Line, 5 minutes walk from Tomari Station on the Kintetsu Uchino Line)
Business hours [12:00-20:00] Tuesday, Wednesday, Thursday (open on public holidays)
TEL: 059-349-6814
Email: shop@diffusion.jp