Thank you to the customers who quickly responded to blurhms, which I wrote about in the last BLOG.
Since autumn and winter have just started, more and more stock will be arriving.
We hope you look forward to it!
Now, without delay, here is the introduction of the second new brand we handle.
This is a new brand launching from 2023AW.
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“The DUFFER N NEPHEWS”
Starting in 1984 at London Camden Market,
The DUFFER of St. GEORGE, who laid the foundation of the street scene.
The four founders raised the phrase “Style Broker,”
Breaking categorization and rules, they conveyed a free and personal style.
About 40 years have passed, and things, information, and many items have become easily accessible.
Even though the number of categories has increased since then, categorization does not disappear.
In such times, once again, we raise the phrase “Style Broker.”
From now on, it won't be about designers or the market,
An era where individuals design fashion.
A generation that has viewed DUFFER's achievements from a nephew-like distance
Focusing on what should originally be there, on that person's uniqueness,
They propose clothes that become a piece of their style as The DUFFER N NEPHEWS.
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From the UK brand The DUFFER of St. GEORGE,
A new label, 'The DUFFER N NEPHEWS,' featuring designer Mr. Go, who works on NICENESS, will be launched in AW23.
I didn't even know the brand The DUFFER of St. GEORGE to begin with, so I started by getting to know the brand.
The DUFFER of St. GEORGE was founded in the UK in 1984 by Eddie Prentergast and Marco Cairns,
Starting from a vintage shop, then beginning to remake used clothes, it was adopted by many media and street fashion.
After these successes, they started their original collection.
A brand characterized by elegant and cool clothes that skillfully mix British traditional style and street fashion.
Even if I say that, there are probably people who don't know it.
However, it is a well-known, historic, and amazing brand.
It seems to have influenced the NICENESS designer who spent the 2000s in London.
Of course, those who don't know it can also see it as a new brand,
Those who already know DUFFER can enjoy it as a new level of DUFFER.
The launch is scheduled for this weekend.
We are rushing to list it on the online shop, but it might be a little later.
I myself am still a beginner regarding DUFFER, so if anyone knowledgeable is around, please do teach me.
I will continue studying, so thank you for your support.
Regarding the booklet shown in the photos posted, there are several copies, so if you are interested, we will hand them out at the store.
Well then, from now on, please support "The DUFFER N NEPHEWS."
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Diffusion ｜ Diffusion
〒510-0885 5-12-16 Hinaga, Yokkaichi City, Mie Prefecture HIGANA.BLD
(Nearest stations: 10-minute walk from JR Kansai Main Line - Minami-Yokkaichi Station, 5-minute walk from Kintetsu Utsube Line - Tomari Station)
Business hours [12：00-20：00] Tuesday, Wednesday, Thursday (open on holidays)
TEL: 059-349-6814
E-mail：shop@diffusion.jp
