2023AW新規取り扱いブランド #2

New Brands for AW2023 #2

Hello, this is Fujii from Diffusion.

Thank you to all the customers who responded quickly to blurhms, which I wrote about in my previous BLOG.
The autumn/winter season has just begun, so we will be receiving more and more items soon.
We hope you look forward to it!

Now, let me introduce the second new brand we are carrying.
This is a new brand that will be launched from AW 2023.



It began in 1984 in Camden Market, London.
The DUFFER of St. GEORGE, who laid the foundation for the street scene.
The four founders adopted the term “Style Broker”
It breaks down categorizations and rules and conveys a free and personal style.

Nearly 40 years have passed, and things, information, and many other things have become easily accessible.
Although the number of categories has increased since then, categorization has not disappeared.
Now, we are once again promoting the term “Style Broker.”
From now on, it will not be designers or markets,
An era where individuals design their own fashion.

The generation that has looked upon DUFFER's achievements as if they were his nephews, focuses on the individuality that should be present there.
As The DUFFER N NEPHEWS, we propose clothes that will become part of their style.


From the UK brand The DUFFER of St. GEORGE,
A new label called "The DUFFER N NEPHEWS" will be launched in AW23, featuring designer Sato of NICENESS.

First of all, I had never heard of the brand The DUFFER of St. GEORGE, so I started by learning about the brand.

The DUFFER of St. GEORGE was founded in the UK in 1984 by Eddie Prendergast and Marco Cairns.
It started as a vintage shop, and then when they began remaking used clothing, their designs were incorporated into many media outlets and street fashion.
Following this success, the brand launched its own original collection.
The brand specializes in elegant and cool clothing that is a perfect mix of traditional British style and street fashion.

There may be some people who don't know what this means.
However, it is an incredible brand with a long history that is known only to those in the know.

It also seems to have influenced the NICENESS designers who spent time in London in the 2000s.

Of course, if you don't know it, you can see it as a new brand.
If you are already familiar with DUFFER, we hope you will enjoy this as a new level of DUFFER.

The launch is scheduled for this weekend.
We will try to post it on the online shop as soon as possible, but it will probably be a while before it is available.

I am still a beginner when it comes to DUFFER, so if anyone knows more about it, please let me know.
I will continue to study, so please keep supporting me.

The booklet in the photo is available, and we have several copies so if you're interested we'll give them to you in store.

We look forward to your continued support of "The DUFFER N NEPHEWS."


Diffusion | Diffusion 5-12-16 Hinaga, Yokkaichi City, Mie Prefecture, 510-0885 HIGANA.BLD
(Nearest station: 10 minutes walk from Minami Yokkaichi Station on the JR Kansai Main Line, 5 minutes walk from Tomari Station on the Kintetsu Uchino Line)
Business hours [12:00-20:00] Tuesday, Wednesday, Thursday (open on public holidays)

TEL: 059-349-6814
Email: shop@diffusion.jp
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