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Product Details
□ "O/EIGHTH (O-EIGHTH)"
A brand launching next spring from a long-established hat company that has been dedicated to hats for 120 years since 1895.
"The function of fitting well."
American architect Louis Sullivan said,
"form follows function."
What we aim for is "the function of fitting well."
Not design by decoration, but by deriving shape from personality,
we envision bringing new awareness and discoveries.
The brand name "O8 O-EIGHTH" is derived from the Go term "Bōme Hachime," which means a third party can judge the pros and cons of a matter better than the parties involved,
and we build products that fit various users using the know-how cultivated over more than a hundred years of history.
O/EIGHTH is a hat laboratory that researches and considers what hats fit well based on over 100 years of hat-making know-how.
By classifying face shapes and deriving the shape and form of parts from those features,
we build products that fit various personalities.
□ PRODUCT DETAIL
Narrow and long face type.
Because the head circumference is small and narrow, wearing a deep hat makes the whole face look longer, so the panels are set shallow and the brim is designed to give a sharp impression.
A 6-panel cap with the crown panels designed shallow and the brim width narrow and sharp to match the face type. The brim has 8 stitches of 3mm.
The material is a typewriter fabric treated with resin and tumble processed. It features a smooth appearance and texture.
The inside sweatband part is made of cotton rib, providing a soft fit. Inside the sweatband is hemp cotton, which also has hemp's water absorption and antibacterial effects.
□ SIZE SPEC (cm)
Head circumference: 54–57
Brim length: 7
□ QUALITY
Typewriter Bio (COTTON 70% POLYESTER 30%)
By applying resin to the fabric and tumble processing it, a smooth appearance is achieved.
