Product Details
□ "O/EIGHTH"
A brand launching next spring from a long-established hat company that has been dedicated to hats for 120 years since 1895.
"The function of fitting well."
American architect Louis Sullivan said,
"form follows function."
What we aim for is "the function of fitting well."
Not design by decoration, but by deriving shape from personality,
we envision bringing new awareness and discoveries.
The brand name "O8 O/EIGHTH" is derived from the Go term "Bōme Hachime," which means a third party can judge the pros and cons of a matter better than the parties involved,
and we build products that fit various users using the know-how cultivated over more than a hundred years of history.
O/EIGHTH is a hat laboratory based on over 100 years of hat-making know-how,
researching and considering what a fitting hat is.
By classifying face shapes and deriving the shape and form of parts from those features,
we build products that fit various personalities.
□ PRODUCT DETAIL
A face type with a prominent crown that narrows toward the chin.
Choosing a hat to match the crown can make the head look large, so the side volume is suppressed and the brim is designed short and soft.
A 5-panel cap designed with side volume of the crown and a short, soft brim to match the face type. The brim has 8 stitches of 3mm each.
Uses grunge wash cotton dyed and washed over a long time while being kneaded in a small dyeing machine. It produces a unique coloration and texture.
The inside sweatband is made of cotton rib, featuring a soft fit. Inside the sweatband is hemp cotton, providing hemp's water absorption and antibacterial effects.
□ SIZE SPEC (cm)
Head circumference: 55–58
Brim length: 5.5
□ QUALITY
Grunge Wash Cotton (COTTON 100%)
Dyed and washed over a long time while being kneaded in an old-style small dyeing machine, resulting in a slightly faded coloration and a somewhat firm texture.