Hello, this is Fujii from Diffusion.
It's the first event we've held in a while.
It's been since the "O/EIGHTH 2022AW POP-UP" in August 2022.
Oh, by the way, we're planning to hold another O/EIGHTH POPUP next year, so look forward to it!
Now, this event is a POPUP for the wristwatch brand "VAGUE WATCH Co."
Since I started handling Diffusion, it's been a brand I've quietly been interested in.
Although I say I'm interested, I haven't had any chance to see the actual product at all...
So it had always just been a "brand I'm interested in," but nothing more.
Around last December, I remember the moment I saw a VAGUE WATCH at a store I happened to enter while out, and I instantly felt, 'I want this!'
Since then, VAGUE WATCH was always on my mind, and after continuously wanting it,
I want to handle it at my own storeIt turned into a feeling of "I want to handle it at my own store!"
Just when I was thinking that, maybe because I was lucky, when I visited another brand's exhibition, the VAGUE WATCH exhibition was held simultaneously, so I greeted them and directly asked if we could handle the brand.
During that conversation, we heard that they had made watches for brands handled by Diffusion, and we thought, 'Of course!' No wonder they looked so cool. The conversation got lively, and besides handling the brand, we also wanted to do a POPUP, and things progressed smoothly, leading to this event.
However, we discussed the event schedule many times but couldn't decide easily.
But we really wanted to show everyone within this year, so the schedule was decided suddenly.
We apologize for the short notice, but because we feel quite sorry, we have set a long event period to allow more people to come.
We have a large selection of models and quantities on display.
It's rare to have so many lined up, so we hope you take this opportunity to come and see them.
It's good to buy for yourself, and also good to buy as a gift for Christmas or birthdays.
Matching with your girlfriend, wife, boyfriend, or husband is also wonderful.
Let's choose together while chatting about various things!


Event period: December 8, 2023 (Fri) to December 25, 2023 (Mon) 12:00~20:00
Location: 5-12-16 Hinaga Building, Yokkaichi City, Mie Prefecture
Store holidays: Tuesday, Wednesday, Thursday
On 12/15 (Fri) and 16 (Sat), we will invite representatives from the manufacturer to the store to help explain and sell the watches.
Since it will be a valuable two days, it's definitely worth aiming to visit on those days.
We sincerely look forward to your visit.