POPUP will be held. -VAGUE WATCH Co.-

Hello, this is Fujii from Diffusion.

It will be the first event in a long time.
This is the first time since the O/EIGHTH 2022AW POP-UP in August 2022.
Oh, on a side note, we are planning to hold another O/EIGHTH POPUP next year, so look forward to it!

Now, the event this time is a pop-up for a watch brand called "VAGUE WATCH Co."

This is a brand that I have secretly been interested in since I started working at Diffusion.
Although I'm interested in it, I never had the chance to see it in person.
So it was always just a brand I was interested in.

I remember that around December of last year, I happened to go out and walked into a store that had a VAGUE WATCH watch on display, and the moment I saw it in person, I immediately thought, "I want this!"
Since then, I had a VAGUE WATCH in my head, and I kept wanting one.
This desire changed into wanting to sell them in my own store!
Just as I was thinking that, by some stroke of luck I happened to be at an exhibition of another brand, where a VAGUE WATCH exhibition was also being held at the same time, so I had the opportunity to say hello and ask directly if I could carry their watches.

During that conversation, I heard that they had made watches for a brand that Diffusion carries, and I thought, "That's right! No wonder they were so cool," and we got really excited. We got to the point where we wanted to not only carry the brand but also do a POPUP, and so the conversation progressed smoothly, leading to the holding of this event.

However, despite discussing the date of the event many times, it was difficult to decide.
However, we really wanted to show it to everyone before the end of the year, so this date was decided on at short notice.
We apologize for the short notice, but we feel very sorry about this, which is why we have extended the event period so that more people can attend.
We have a large number of models on display.
It's rare to see so many of them lined up, so I hope you will take this opportunity to come and see them.

You can buy one for yourself or as a gift for Christmas, birthdays, etc.
It would be nice to have matching outfits with your girlfriend, wife, boyfriend, or husband.
Let's talk about it together and choose!

Event period: Friday, December 8, 2023 to Monday, December 25, 2023 12:00-20:00
Location: Higana Building, 5-12-16, Hinaga, Yokkaichi City, Mie Prefecture
Store closed: Tuesday, Wednesday, Thursday

We will be inviting manufacturers to the store on December 15th (Friday) and 16th (Saturday) to help explain the watches and sell them.
These will be two valuable days, so it would be great if you could come to the store on those days.
We look forward to your visit.

Back to blog