O/EIGHTH 2024SS POP-UP

O/EIGHTH 2024SS POP-UP

Hello, this is Fujii from Diffusion.
The temperature is gradually rising.
Shopping at this time of year is difficult.
Should I buy long sleeves or short sleeves?
Putting that aside for a moment, it might be a good idea to take a look at accessories.

Now, regarding "O/EIGHTH", which we have been handling since the 2022SS season,
Many customers are interested in the products in the store, and we often see them trying them on.
It's also selling well in online shops,
I haven't placed any additional orders for the past few seasons, so I've noticed that I'm running low on supplies.


Around July of last year, I received a message from the manufacturer about an exhibition for the 2024SS season.
Apparently they will be releasing a new line of hats...
O/EIGHTH is a brand that makes hats to fit the shape of your head and face, and I had heard that it is difficult to make 4 types of hats that fit the shape of your head and face, so
When I heard that the hat was being launched, I honestly couldn't hide my surprise and excitement, and I remember feeling excited over the phone.
With this expectation in mind, I went to the exhibition to see the new hats for myself.
This hat, which I've never bought before, suits me so well...
If you see someone wearing it, you want it, right? Yes, it's that simple.
Not only the shape, but the materials used were also good.


I wanted to share this excitement with customers at the exhibition venue.
We'll be holding that event where we'll display all types and colors for the first time in a while.
The last event was held in August 2022, so this will be the first time in two years.

Before we get to the event, let's talk briefly about our new releases.
Like the caps, the new hats come in four styles: "OH," "U," "Y," and "I."
The color options are also similar: OFF WHITE, CHARCOAL, and BLACK.
(Please note that the colors available vary depending on the model.)
The material is "Grunge Wash Cotton"


"Nylon Washer" is being developed continuously,


There is another new material being developed.
That's " Mohair Wool Tropical ."


This will be the first time O/EIGHTH has offered wool materials in summer .
It has a moderate luster and a very elegant texture.
I get the impression that it would go well with neater styles and more modern clothing.

There are also changes to the cap lineup.
It has become a standard line called "STANDARD."
Only two materials are available: Grunge Wash Cotton and Nylon Washer.
Available in two sizes.
Grunge Wash Cotton is available in OFF WHITE and CHARCOAL.
Nylon Washer is CHARCOAL/BLACK.


We have some materials in stock that have been used in the past,
I hope you'll check it out at the event.


Event Period
2024/06/01(Sat)~06/09(Sun)

During the event, there will be 24 new hats and 16 standard caps.
A total of 40 pieces are lined up.
There are colors and materials that we do not order,
If you miss this opportunity, you won't be able to see it in our store.
Please come and see it during this period!

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