O/EIGHTH 2024SS POP-UP

O/EIGHTH 2024SS POP-UP
Hello, this is Fujii from Diffusion.
The temperature has been gradually rising, hasn't it?
Shopping during this season is difficult, isn't it?
Should I buy long-sleeved items or short-sleeved items?
Once we put that aside, isn't it also an option to look at small items?

Now, regarding "O/EIGHTH", which we have been carrying since the 2022SS season,
and many customers at the store seem interested and I often see them trying the hats on.
They have been selling steadily on the online shop,
Since we hadn't placed additional orders for several seasons, the stock has become quite low before we realized it.


Around July last year, I received a notice from the manufacturer about the 2024SS season exhibition, and when I heard the details,
and amazingly, they are launching new hats...
O/EIGHTH is a brand that makes hats tailored to the shape of your head and face,
I had heard before that making four types of hats that fit the shape of the head and face is difficult, even more so than caps,
When I heard that hats would be launched, I honestly couldn't hide my surprise and excitement, and I remember feeling thrilled over the phone.
With that expectation in mind, I went to the exhibition and saw the new hats.
A hat I never bought before actually suits me...
Once you try it on, you want it. Yes, it's that simple.
Not only the shapes but also the materials used were GOOD.


I wanted to share this excited feeling with our customers at the exhibition venue,
We're holding that event where we line up all models and all colors after a long time.
The last event was held in August 2022, so this is the first time in two years.

Shall we briefly talk about the new items before the event?
The new hats, like the caps, come in four types: "OH", "U", "Y", and "I".
The color lineup is almost the same: OFF WHITE, CHARCOAL, BLACK.
(Please note that the available colors vary depending on the model)
The materials are "Grunge Wash Cotton" and,


"Nylon Washer" continues to be offered,


There is one more new material being introduced.
That is "Mohair Wool Tropical (モヘアウールトロピカル)".


O/EIGHTH is introducing wool material for summer for the first time.
It has a moderate gloss and a very elegant texture.
It gives the impression of matching well with neat styles and clothes with a mode atmosphere.

There are also changes in the cap lineup,
It has become a standard line called "STANDARD."
Only two materials, Grunge Wash Cotton and Nylon Washer,
are available in two sizes.
The color lineup for Grunge Wash Cotton is OFF WHITE and CHARCOAL.
Nylon Washer comes in CHARCOAL and BLACK.


We also have some stock of materials that have been used in the past,
We hope you can take a look in conjunction with the event.


Event Period
2024/06/01 (Sat) – 06/09 (Sun)

During the event period, there will be 24 types of new hats and 16 types of standard caps,
A total of 40 items will be lined up.
There are colors and materials that we have not ordered at our store, so,
If you miss this opportunity, you won't be able to see it at our store.
Be sure to come during this period and take a look!