"Hello, this is Fujii from Diffusion."
"The introduction of new brands we are handling is finally reaching its final stage."
"This season is already packed with volume at this point, but please stay with us for two more brands."
"I became interested in handling this brand because I started to feel the appeal of specialized brands.
There are countless brands in the world, but there aren't many that specialize in something. For example, BATONER, which we started handling, is a knitwear specialized brand, and O/EIGHTH is a hat specialized brand. We decided to handle them because we wanted to convey to everyone the charm of 'mastering one thing.'
Now, introducing the fifth new brand we are handling."
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"'S H (Esu Eichi)'"
"'S H' is a new shirt brand."
I started because I wanted to express the various fashions I have seen so far with my favorite item, the "shirt."
The theme is "America seen from France."
I quote designs from various American representative brands and items, add French elegance, and finish them as "wearable shirts" in a modern way.
From classic shirts to work jackets and flight jackets, I want to expand the "potential of shirts" by tailoring all of them with shirt materials.
Of course, I am particular about materials and sewing, but the most important point is "being yourself."
Because I love shirts so much and always wear them, I can propose a "new interpretation" of shirts.
I would be happy if each wearer could find their own individuality with this S H.
Fashion Improver
Junpei Seki
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As Junpei Seki says, "S H" is a shirt brand.
Yes, it is a specialized brand I mentioned at the beginning.
I feel the charm that other brands do not have, such as the concept of "the potential of shirts" and "being yourself."
A select shop where it is also my job to convey the thoughts and charm of the makers.
Since I myself like the item called shirts,
I hope to convey the charm of the brand "S H" along with my own feelings to everyone.
Well then, from now on, please take care of "S H".
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Diffusion ｜ Diffusion
〒510-0885 5-12-16 Hinaga, Yokkaichi City, Mie Prefecture HIGANA.BLD
(Nearest station: 10-minute walk from JR Kansai Main Line - Minami-Yokkaichi Station, 5-minute walk from Kintetsu Utsube Line - Tomari Station)
Business hours [12：00-20：00] Tuesday, Wednesday, Thursday (open on holidays)
TEL: 059-349-6814
E-mail：shop@diffusion.jp
