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Hello, this is Fujii from Diffusion.
We are nearing the end of our introduction of new brands.
This season is already packed with content, but please stay tuned for two more brands.
I wanted to carry this brand because I started to feel attracted to specialized brands.
While there are countless brands in the world, there aren't many that specialize in one thing. BATONER, which we started carrying, is a brand that specializes in knitwear, and O/EIGHTH is a brand that specializes in hats. We decided to carry these brands because we wanted to share with everyone the appeal of "mastering one thing."
Now, let us introduce the fifth new brand we are carrying.
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"SH"
"SH" is a new shirt brand.
I started this project because I wanted to express the various fashions I have seen through my favorite item, the shirt.
The theme is "America as seen from France."
We have taken designs from various iconic American brands and items and added a touch of French elegance to create modern, wearable shirts.
We hope to expand the "possibility of shirts" by making everything from classic shirts to work jackets and flight jackets out of shirt material.
Of course we pay attention to the materials and sewing, but the most important thing we place importance on is "personal style."
This is a new interpretation of shirts that we can offer because we love shirts and wear them all the time.
I hope that each wearer can find their own individuality through this SH piece.
Fashion Improver
Junpei Seki
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As Seki Junpei said, "SH" is a shirt brand.
Yes, it is the specialized brand I mentioned at the beginning.
The concepts of "the possibilities of shirts" and "being yourself" are also part of the brand's appeal, which I feel other brands don't have.
My job at this select shop is to convey the thoughts and appeal of the makers.
I also like shirts,
I would like to convey the appeal of the "SH" brand, along with my own thoughts, to everyone.
We look forward to your continued support of "SH" . 
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Diffusion ｜ Diffusion 5-12-16 Hinaga, Yokkaichi City, Mie Prefecture, 510-0885 HIGANA.BLD
(Nearest station: 10 minutes walk from Minami Yokkaichi Station on the JR Kansai Main Line, 5 minutes walk from Tomari Station on the Kintetsu Uchino Line)
Business hours [12:00-20:00] Tuesday, Wednesday, Thursday (open on public holidays)
TEL: 059-349-6814
Email: shop@diffusion.jp
