The 2023AW collections have started to launch at each brand.
So this season is personally a very exciting season for me.
I visit exhibitions and select clothes for the next season,
Of course, every season is exciting, but especially this season!
The reason is, as stated in the title, there are new brands we are carrying this season,
The number is an abundant season with as many as 6 brands.
Some brands have approached us, and some are brands I personally wanted to carry.
There are various reasons, but we want to make Diffusion a better shop in the future, a shop that customers can enjoy,
Since these are all brands we have decided to carry, please look forward to it!
First, let me introduce the first one.
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"blurhms (ブラームス)"
"Brahms" is a slang expression combining "Bura" and "Uun...".
It's about thinking about what is best and creating original clothes.
The brand concept is long-life products.
Our products are made to be soft, comfortable, simple, and easy to wear.
Experienced members of the sewing factory are in charge. High-quality Japanese-made with a focus on sewing techniques.
Since we make it as simple as possible, it may take some time to fully appreciate it.
However, I believe you will gradually realize its value once you wear it.
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"blurhmsROOTSTOCK (Blurhms Rootstock)"
offering high-quality, standard items that elevate everyday life.
We develop durable and comfortable materials without excessive flashiness,
We propose a collection that pursues subtle playfulness and simple, timeless designs.
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We plan to handle a wide range, from classic denim and shirts to popular printed items.
and we also handle women's items as well as men's, so ladies, please check it out!
blurhms is one of the brands I wanted to carry,
On the contrary, I believe it is a brand that fits so well with Diffusion that customers say it was something Diffusion didn’t have until now.
We hope to convey the charm of blurhms from here in Yokkaichi, Mie Prefecture.
If you live nearby and like blurhms, please come see us in store!
Now, we kindly ask for your support for "blurhms / blurhmsROOTSTOCK."
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Diffusion ｜ Diffusion
〒510-0885 5-12-16 Hinaga, Yokkaichi City, Mie Prefecture HIGANA.BLD
(Nearest station: 10-minute walk from JR Kansai Main Line - Minami-Yokkaichi Station, 5-minute walk from Kintetsu Utsube Line - Tomari Station)
Business hours [12：00-20：00] Tuesday, Wednesday, Thursday (open on holidays)
TEL: 059-349-6814
E-mail：shop@diffusion.jp
