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Hello, this is Fujii from Diffusion.
Each brand has begun to get its AW2023 lineup up and running.
This season is one that I am personally very excited about.
I go to exhibitions and select clothes for the next season,
Of course I look forward to every season, but especially this season!
The reason is, as the title says, we have a new brand this season.
This season will be packed with six brands in total.
I was approached by brands, or it was a brand that I personally wanted to carry.
There are various reasons for this, but we want to make Diffusion a better shop in the future, one that customers can enjoy.
These are all brands we have decided to carry, so stay tuned!
So let me introduce the first one first.
-------------------
"blurhms"
Brahms is a slang expression combining "brah" and "hmm...".
It's about thinking about what's best and creating original clothing.
The brand concept is long-life products.
Our products are made to be soft, comfortable, simple and easy to wear.
The sewing factory is staffed by experienced members. High-quality Japanese-made products with a focus on sewing techniques.
We try to make it as simple as possible, so it may take a little time before you can enjoy it.
However, once you start wearing it, you will gradually come to appreciate its value.
-------------------
"blurhmsROOTSTOCK"
High-quality, standard items that will elevate your everyday life.
We developed durable and comfortable materials, without excessive flashiness.
We offer a collection that pursues a subtle sense of playfulness and simple, timeless designs.
-------------------
We plan to carry a wide range of items, from classic denim to shirts and popular printed items.
We carry not only men's items but also women's items, so women are welcome too!
blurhms is one of the brands I wanted to carry.
On the contrary, we believe that this brand has become so familiar to Diffusion that customers have told us that this is something that Diffusion has not had before.
I hope to be able to spread the word about the charm of blurhms from here in Yokkaichi, Mie Prefecture.
If you live nearby and are a fan of blurhms, please come and see us in store!
We hope you will continue to support "blurhms / blurhmsROOTSTOCK".
-------------------
Diffusion ｜ Diffusion 5-12-16 Hinaga, Yokkaichi City, Mie Prefecture, 510-0885 HIGANA.BLD
(Nearest station: 10 minutes walk from Minami Yokkaichi Station on the JR Kansai Main Line, 5 minutes walk from Tomari Station on the Kintetsu Uchino Line)
Business hours [12:00-20:00] Tuesday, Wednesday, Thursday (open on public holidays)
TEL: 059-349-6814
Email: shop@diffusion.jp
Each brand has begun to get its AW2023 lineup up and running.
This season is one that I am personally very excited about.
I go to exhibitions and select clothes for the next season,
Of course I look forward to every season, but especially this season!
The reason is, as the title says, we have a new brand this season.
This season will be packed with six brands in total.
I was approached by brands, or it was a brand that I personally wanted to carry.
There are various reasons for this, but we want to make Diffusion a better shop in the future, one that customers can enjoy.
These are all brands we have decided to carry, so stay tuned!
So let me introduce the first one first.
-------------------
"blurhms"
Brahms is a slang expression combining "brah" and "hmm...".
It's about thinking about what's best and creating original clothing.
The brand concept is long-life products.
Our products are made to be soft, comfortable, simple and easy to wear.
The sewing factory is staffed by experienced members. High-quality Japanese-made products with a focus on sewing techniques.
We try to make it as simple as possible, so it may take a little time before you can enjoy it.
However, once you start wearing it, you will gradually come to appreciate its value.
-------------------
"blurhmsROOTSTOCK"
High-quality, standard items that will elevate your everyday life.
We developed durable and comfortable materials, without excessive flashiness.
We offer a collection that pursues a subtle sense of playfulness and simple, timeless designs.
-------------------
We plan to carry a wide range of items, from classic denim to shirts and popular printed items.
We carry not only men's items but also women's items, so women are welcome too!
blurhms is one of the brands I wanted to carry.
On the contrary, we believe that this brand has become so familiar to Diffusion that customers have told us that this is something that Diffusion has not had before.
I hope to be able to spread the word about the charm of blurhms from here in Yokkaichi, Mie Prefecture.
If you live nearby and are a fan of blurhms, please come and see us in store!
We hope you will continue to support "blurhms / blurhmsROOTSTOCK".
-------------------
Diffusion ｜ Diffusion 5-12-16 Hinaga, Yokkaichi City, Mie Prefecture, 510-0885 HIGANA.BLD
(Nearest station: 10 minutes walk from Minami Yokkaichi Station on the JR Kansai Main Line, 5 minutes walk from Tomari Station on the Kintetsu Uchino Line)
Business hours [12:00-20:00] Tuesday, Wednesday, Thursday (open on public holidays)
TEL: 059-349-6814
Email: shop@diffusion.jp