Hello, this is Fujii from Diffusion.
May is coming to an end, how is everyone doing?
The temperature has already reached summer-like levels, and some days have been very hot, which can make me feel a little depressed, as I don't like the heat. I was born in the summer, but I don't like the summer heat.
We will be holding an event that will help turn those gloomy moods into uplifting ones.
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＜ Nikki ESSENTIAL PIECES ＞
It's not a special day, just an ordinary day.
What kind of clothes do you suddenly want to pick up in your daily life ?
While enveloping the wearer in comfort
Clothes that will be right beside you and help you grow each day.
It's not flashy but it's strong, high quality and elegant.
You can be yourself without trying too hard and embrace the casual moments in your arms.
Clothes that are carefully stacked and recorded
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Asakawa, the designer of Nikki, was originally the designer of the brand "Phlannel", which was also sold by Diffusion.
I love Phlannel so much that I still use it today , and I remember the indescribable sadness I felt when I heard that the brand was being discontinued.
Phlannel ended in the Fall/Winter 2022 season and Nikki started in the Fall/Winter 2023 season.
When I heard about the new brand from designer Asakawa, I was already eager to carry it even before I saw the items.
That's how much I feel for the brand Phlannel .
We have been carrying Nikki since the very first season, and I think its popularity is gradually increasing.
However, there are still many people who don't know that Nikki is the same designer as Phlannel, and many people haven't even discovered Nikki in the first place, so I wanted more people to know about Nikki, and it was these feelings that led to this event.
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During this event,
In addition to the products selected by our store for the Spring/Summer 2025 season,
We plan to have customers bring in 2025 spring/summer season products that are not available in our store and sell them.
In addition, samples of items for the Fall/Winter 2025 season will be on display, so you can get a sneak peek at them first.
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Event Period
2025/6/1(Sun)～6/9(Mon)
On the first day of the event, June 1st (Sunday), we invited Mr. Asakawa, the designer of this brand,
He will be serving customers with us throughout the day (planned to be there until around 6pm).
Please spend some quality time with the designer.
The event will be packed with content, so if you're interested, we hope you'll come along.
