Hello, this is Fujii from Diffusion.
We are approaching the end of May; how is everyone doing?
There have already been some hot days with summer-like temperatures, which makes me a bit gloomy since I’m not good with heat. Although I was born in summer, I’m not fond of the summer heat...
We will be holding an event that will turn such gloomy feelings into excitement.
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＜Nikki ESSENTIAL PIECES＞
Not a special day,just the usual everyday that comes in order.
Among the days,the clothes you suddenly want to pick up are
clothes that comfortably wrap the wearer,
stay close by,and nurture the days.
They are not flashy but strong,high quality and elegant.
Without being stiff, in your own way,you can gently embrace the ordinary moments with both hands.
Carefully layered,clothes that record
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Mr. Asakawa, the designer of Nikki, was originally the designer of the brand Phlannel, which was also handled by Diffusion.
I still love Phlannel so much that I use it regularly, and I still remember the indescribable sadness I felt when I heard that Phlannel was ending as a brand.
Phlannel ended in the 2022 autumn/winter season, and Nikki started from the 2023 autumn/winter season.
When I heard from designer Asakawa about the new brand, I was full of desire to carry it even before seeing the items.
That’s how much attachment I had to the brand Phlannel.
We have been carrying Nikki since its first season, and I think it is gradually spreading.
However, there are still people who don’t know that it’s the same designer as Phlannel, or who haven’t even found Nikki, so I want more people to know about Nikki, and that feeling led to this event.
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During this event period,
we will have not only the 2025 spring/summer season products selected by our store,
but also products from the 2025 spring/summer season that we do not usually carry, which will be brought in and sold.
Furthermore, samples of items from the 2025 autumn/winter season will be displayed so you can see them ahead of time.
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Event Period
2025/6/1 (Sun) – 6/9 (Mon)
On the first day of the event, 6/1 (Sun), we will invite Mr. Asakawa, the designer of this brand,
and he will be with us serving customers all day. (He is expected to stay until around 6 PM)
Please enjoy this precious time with the designer.
It will be a packed event, so if you are interested, we would be happy if you could come by.
