BISOWN
-Concept-
"Attire that enriches daily life, unpretentious visiting kimonos, comfortable everyday wear, beautiful garments for oneself, daily wear."
Proposing clothing that allows one to wear the strength, beauty, and ephemerality of nature, through original materials that utilize the unique characteristics of each domestic production area, while valuing the beauty of "antique, Japanese, Western, and functional" elements.
High-quality wear crafted using fabrics and knits developed exclusively in various domestic production areas.
We create original materials that maximize each region's unique characteristics, offering items like unisex pieces with men's tailoring and clean-cut silhouettes that beautifully flatter the female form.
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I've had a connection with this brand's designer, and I've been interested in it since the season the brand launched.
No wonder.
Because it's a brand newly launched by the designer of a brand previously carried by Diffusion.
I love that brand's denim and own a total of eight pairs, including different colors and silhouettes.
I'm the type who buys things in different colors when I like them.
Diffusion was a brand we had a deep connection with, even creating custom items for them.
Although that brand is no longer available, I still use it to this day.
I really like the denim made by that brand and designer.
Anyway, putting that aside.
I've been attending your exhibitions since the 1st Collection,
While pondering how best to present it to everyone and whether it would complement our existing brands, I found myself lacking that burning desire to carry this brand in our store. That hesitation held me back from actually stocking it.
Before we knew it, four seasons had passed since the brand's launch.
As its popularity gradually grew and momentum increased, the timing worked out, so I was able to attend the exhibition for its fifth season.
Then, something I happened to catch sight of struck a chord with me, and I decided to handle it.
Here it is.
The first delivery of the 26SS collection has already arrived.
「CO/HE PURE STRAIGHT DENIM」
【Product Description】
Denim fabric crafted by a manufacturer that has been in operation since the early 1900s, prioritizing the creation of value-added products over mass production, even if it means slightly reducing production efficiency.
Organic cotton warp yarn and undyed hemp weft yarn are used for the natural color, while both warp and weft are dyed for the black color.
The pattern is designed to create a slight flare reminiscent of vintage pants, achieved by keeping the measurements nearly identical from the knee to the hem and keeping the side seams straight.
The cotton-hemp blend denim fabric is processed to achieve a dry, textured look, resulting in a lightweight, soft feel with a relaxed drape.
The previous brand made denim using cotton-Tencel fabric,
I really liked the texture and feel of the fabric.
I fell in love with the vibe I felt from these jeans, and I just love the denim this designer creates. That's why I decided to carry them.
Of course, it's not just that—the color schemes, material choices, and silhouettes of other items also resonated deeply with me, and I wanted to share them with you all.
Stay tuned for future arrivals.
Thank you for your continued support of BISOWN.
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CO/HE PURE STRAIGHT DENIM [26S-BIS-PT05]
#W BLACK , #UN DYED
In-store sales begin: January 23 (Friday)
Online sales begin: Monday, January 26
